Djarum
In 1951 Oei Wie Gwan, an cultural Chinese businessman purchased a practically defunct cigarette corporation in Kudus, Central Java known as NV Murup. Initially the product was named Djarum Gramofon meaning ‘gramophone needle’ he shorter this in to Djarum that only implies needle. The business’s 1st product was ‘Djarum’ and it turned out to be [...]
